Will there be a shift from the sales model to the Earn Your Trust full-disclosure model?

"Don't believe a word I say. I have to earn your trust."

Trust comes from showing people the big picture, not just selling them the next thing. That's what I'm doing with you, and it's what you can do for your clients.

Framework showing service-industry sectors around the conversion tiers, from easiest to hardest to convert
80% of the U.S. economy is service. This is the shift.

Graphic by Steve Nakamoto

Today's sales model is built on cleverly hiding what you should really know.

Earn Your Trust shows you the whole picture first.

Guide showing what a buyer-side AI reveals about home upkeep and financing before you buy
What a buyer-side AI shows you before you buy.

Graphic by Steve Nakamoto

Here in Phoenix we're all hearing lots of ideas. Here's mine: a company built to earn trust across the 80% of the economy that's service-based. Curious if it could work for you? Try it with just 10% of your clients.

This page is just for us.

You've probably seen my business card, with WealthSkill on one side and Earn Your Trust on the other. It all started with WealthSkill, which became officially trademarked on July 14, 2026. Earn Your Trust grew out of it. It's a fun experiment and an example of what someone with a WealthSkill mindset can build when they have a feel for where the future is going. I'd love to build it with you.

This page has two parts. First, how I'll earn your trust. Second, how you can earn your customers' trust. Then click 'For Your Clients' at the top to see what your customers will see.

Part One: How I'll Earn Your Trust

"Don't believe a word I say. I have to earn your trust."

So here's my trust bounty: if you see anything here you don't trust, tell me and I'll pay you for it. Every doubt you point out makes this stronger.

Part Two: How You'll Earn Your Customers' Trust

About 80% of the US economy is service-based, which makes this a huge opportunity. The chart below shows how quickly AI will come into service businesses. The sooner your business makes the most of AI, the lower your costs, the happier your customers, and the further ahead of your competition you'll be.

AI Service Conversion Map

Tier 1 · Mostly AI

Years 1–3
~90% AI

customer service, tax prep, basic legal documents, translation, data entry, travel planning and booking, buying a car or phone.

AI handles routine questions, comparisons, paperwork, and bookings. Humans check the important details and step in for unusual needs or decisions that deserve personal judgment.

Tier 2 · Half AI, half human

Years 4–6
~50% AI

financial planning, real estate, recruiting, accounting, journalism, software development, buying a home, health and wellness coaching.

AI helps with research, analysis, options, and ongoing tracking. Humans bring context, accountability, and personal judgment to choices about your home, health, and future.

Tier 3 · Mostly human, AI-assisted

Years 7–10
~10–20% AI

surgery and nursing, skilled trades, elder and child care, therapy-adjacent work, friendship and community, finding your purpose.

AI supports scheduling, preparation, and information. Hands-on care, shared experiences, genuine friendship, and finding your purpose remain deeply human.

Timelines and percentages are estimates for discussion.

This connects to the six WealthSkill pillars: Friends, Purpose, Health, Time & Money, Owning, and Travel. As AI handles the transactions, you get more time for what stays human: friends and purpose.

Picture treating just 10% of your customers like family or a best friend. Take someone buying a house. You'd walk them through everything: the financing, the maintenance, the location, and anything they might not think to ask. That builds a kind of trust most businesses never reach.

Buying a house, the Earn Your Trust way.

And that trust carries over. Every Earn Your Trust business is held to the same high standard, so a customer who had a great experience with one member already trusts the rest. That's how new customers find you, through a network of 100 or more trusted companies.

Where Do You Stand?

1. Would you ever send a client to a competitor who was a better fit?

2. Where are you on the tier chart?

3. How much of your work do you think AI could handle in the next three years?

4. What's your biggest doubt about this? (Your trust bounty in action.)

5. Would you try Earn Your Trust with about 10% of your clients?

Let's stay in touch.

6. What's your business, and what service category is it in?

The Future

I'd love for everyone in our circle to help build this and share in its success. Details to come.